This SWOT report reflects on joint programmes and the European Label as an enhancer of global attractiveness, for cooperation with global partners and for global recruitment, including recommendations for its development. Joint programmes offer enhanced academic quality through collaboration between prestigious institutions, providing students with diverse learning experiences. The European Degree Label ensures international recognition, signalling adherence to rigorous academic standards. These programs promote cross-cultural exposure, preparing students for the global workforce and enhancing competitiveness in the job market. However, administrative complexities, differing institutional priorities, and language barriers pose challenges. Addressing perception challenges and leveraging global partnerships can support market expansion and talent pool diversification. Innovation and differentiation efforts are crucial for joint programmes to thrive amidst regulatory challenges, resource constraints, competition from other education hubs, and geopolitical factors.